I don't get the extreme reactions over it, positive or negative.
Somewhere along the way, Nutella got branded a "hipster snack" or something, with certain people (such as Jake, in this thread) going out of their way to amp up the kitsch value of a simple nut & milk chocolate spread. Other people ended up recognizing it as such and thus feel the need to overcompensate by making their distaste for it really super clear even though it's basically just chocolate.Wait, did this actually happen? Maybe this just didn't travel across the pond, as I was aware of no hype and counter-reactions regarding Nutella or any other spread that I put on my toast.
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