Why is that? I thought baseball took up that spot as the traditional American sport. I would think there is not a lot of room in the market for that image, more for the other.
The two markets the NFL wants to bust in on are the MLB and NCAA Football in their quest to become the only sport on TV. Both those markets use the all-American theme ad-nauseum so that's the angle the NFL wants to take under Commissioner Moneybags. That's also why they're so excessive about making sure tackles aren't too mean and players are nice.
Who cares? How is this something worth getting worked up about? Is it fear of a successful endeavor for these people? Or just outrage at the concept of young people forking?
Fear of it being successful is exactly why people are upset about it.
Of course, people just refuse to be honest with themselves in a conversation about their own issues with that dirty, dirty S word that NO ONE must partake in because it's just repulsive...it just happens to feel glorious and have absolutely nothing to do with anyone but the people doing it.
I for one could not care a single iota less about Tim effing Tebow playing "football", much less having sex.