I'm beginning to see Mitt Romney as a flaming narcissist. Here are nine traits that suggest narcissism if held to an inordinate degree:
Arrogance
Grandiosity
Lust for power and success
Lack of empathy
Sense of entitlement
Exploitativeness
Sense of uniqueness
Envy
Need for excessive admiration
Entrepreneurs and politicians typically have some of these as dominant traits of their character. Three or fewer might be necessary for one's success, and some of them might have other (and not always benign -- especially lack of empathy) associations. Four are trouble, and five or more suggest a menace to be avoided. By no means should anyone be without some of these characteristics. The lack of a healthy ego means that one effectively sews "Kick Me" onto every piece of clothing that one wears.
His father was a high-profile executive (President of American Motors) and politician (Governor of Michigan). So how do you top that? Getting one's way without concern for the feelings and welfare of others.
Here is a documentary on the topic:
http://www.youtube.com/watch?v=SG4c97xXx84Mitt Romney is not mentioned by name.