Anheuser-Busch latest attempt to cater to the bitchy and effeminate metrosexual girlydrinker crowd:
"ST. LOUIS -- Going against the grain in courting the young cocktail crowd, beermaker Anheuser-Busch Cos. is launching a new "brew" to go head-to-head with classic mixed drinks -- traditional suds spiked with caffeine, fruit flavoring, herbal guarana and ginseng.
"The world's largest brewer's nationwide rollout this week of B-to-the-E -- the "B" standing for beer, the "E" for something "extra" and shown as an exponent of B -- came as beermakers look to piggyback strides liquor companies have made in luring young consumers to flavored and mixed drinks..."
If only they made as much effort to improve the taste, and alcoholic kick, of their original product. As it is manufactured (not "brewed") now, it's watered-down fairy pee.
Little rant: why the urge to sugarcoat booze? Alcohol tastes best dry and direct (unless it's red wine).
http://www.boston.com/business/articles/2005/01/26/anheuser_busch_launches_souped_up_beer/