Despite being outspent, Obama and his allies are still airing more ads

[Lief 🗽]

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http://www.washingtonpost.com/blogs/election-2012/wp/2012/10/24/obama-maintains-ad-advantage-despite-being-outspent/?wprss=rss_campaigns

[Speed of Sound]

Call Obama what you will, but the man and his advisors run a keen organization.

[old timey villain]

Call Obama what you will, but the man and his advisors run a keen organization.

I call Obama a winner.

[J. J.]

Romney's ads are tailored to the state, however; that might make a difference.

[Likely Voter]

And Obama ads arent?  

[Warren 4 Secretary of Everything]

Romney's ads are tailored to the state, however; that might make a difference.

Actually Romney just started doing that in like mid-late September. He had just been running uniform ads in the swing-states, while Obama has been tailoring and micro-targeting his ads to specific states since the spring.

[pepper11]

Super-pacs can't get the same rates as the campaigns. More of Romneys money comes from Super-pacs. Not sure why the Washington Post views this as novel information or evidence of Obama saviness.

[cinyc]

It's also possible that Obama is spending less on more ads during less-watched programming, like daytime and late-night TV, while Romney is largely advertising in prime time.  That would allow him to air more ads but to a smaller targeted audience.  Obama has been microtargeting his ads.  Romney largely hasn't.

[Speed of Sound]

Call Obama what you will, but the man and his advisors run a keen organization.

I call Obama a winner.

As will we all, soon enough.

[King]

Maybe Romney is trying to prove he ran a campaign, like he will run America, on a surplus.

[ajb]

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http://www.washingtonpost.com/blogs/election-2012/wp/2012/10/24/obama-maintains-ad-advantage-despite-being-outspent/?wprss=rss_campaigns

You see, this is why America needs a president like Mitt Romney, who can use his business acumen to make a more efficient use of public resources.