I've had this thought before.
1. Start a fake polling company.
2. Release bogus polls that simply report results close to averages of previously published polls.
3. Be right most of the time (and when you're wrong, everyone else is too).
4. Establish a great reputation as the most accurate pollster.
(Leap of faith)
5. Make money.
If you think there's anybody active in the polling field who's doing anything fundamentally different (though they also call real people), I have some prime Mongolian oceanfront properties to sell to you.