Why are *so many* Libertarians so smug and annoying?

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The trouble is, a lot of internet libertarianism was a bit too cutsey with its bumper sticker ideology - you know, the "we want married gays defending their weed with guns!" thing - which in itself was a fairly superficial reflection of the ideology itself. Of course, all ideologies like their meme based mantras, but to me it seems that libertarianism was remarkably glib, all things considered.

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I think the big problem with the bumper sticker Libertarian phrases is they don't really reflect the ideology as a whole, and therefore create the confusion that really showed up the Libs in 2016. I find leftist and liberal mantras annoying and trite as well, but they are "honest" in the sense you get a picture of what liberals like (gun control, minimum wage, lgbt rights, single payer, climate change etc) and what they don't like.

A lot of libertarian propaganda (using the term in its neutral sense) tried to emphasise its role as an almost centrist ideology: the phrase fiscally conservative but socially liberal comes to mind. But unfortunately it's not really an accurate portrayal of libertarianism, and it led the party into a very awkward ticket in 2016, where libertarianism just became a messy coalition of woke conservatives making kissy faced appeals to establishment conservatives while also trying to keep their devotees.

If libertarianism is going to take off as a popular ideology, it needs more mantras than being secular and pro-marijuana, neither of which are going to be huge issues that will swing the population as a whole.