I do actually think that at some point in the campaign, Fiorina will have some kind of media moment, where she gets some decent coverage just by virtue of being the only woman on the debate stage, but I'm not too optimistic about her being able to capitalize on that.
Of course, this hinges on her being invited to the debates, which I guess might not happen if she doesn't manage 1% in national polls.
The media seems to pick and choose who they dignify as "serious candidates". For example, I distinctly remember Huntsman and Perry not breaking the polling threshold at certain points in 2011/2012, yet they were invited to the debates anyway. But they didn't invite people like Johnson and Roemer.