Harbingers of Failure

[136or142]

"We show that some customers, whom we call ‘Harbingers’ of failure, systematically purchase
new products that flop. Their early adoption of a new product is a strong signal that a
product will fail - the more they buy, the less likely the product will succeed."

https://marketing.wharton.upenn.edu/mktg/assets/File/Anderson-Eric%202015_02_05_Harbingers.pdf

[ag]

cute

[True Federalist (진정한 연방 주의자)]

I wouldn't necessarily call them "harbingers of failure" but "identifiers of niche markets".  As the paper points out, buyers of niche products tend not to be very price sensitive.  Hence, serving them their desired products in a cost efficient manner can be successful.  The classic Windows/Mac dichotomy is an obvious example. Apple suffered when it tried going head to head against Windows with the Mac, but by making it a cult niche product it succeeded.