Clinton supposedly has the biggest and best organized operation on the ground in Iowa and she has already started paid advertising there. And while the state is very white like NH, he doesn't have the same regional appeal and there are probably fewer latte liberals attracted to his brand. So the irony of 2016 (vs 2008) is that IA is a much better state for Hillary.
John Heilleman also wrote that in all the townhalls, roundtables and meetings with local activists Hillary has excelled as a candidate. She has become much better at retail politics and that's obviously paying off.