Adam Griffin
Atlas Star
Posts: 20,088
Political Matrix
E: -7.35, S: -6.26
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« on: January 30, 2016, 09:09:49 PM » |
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I'm betting that they randomly asked people based on the ZIP codes they searched for weather on on weather.com. For instance, anybody searching for Des Moines weather conditions would get a pop-up asking them to complete a survey for the presidential primary. Actually interesting to a degree if true, as TWC probably has one of the more accurate and diverse audiences grouped by geography to sample in the first place, but it wouldn't surprise me if TWC's audience skews a bit older than the actual voting pool (which could explain the pro-Clinton bias relative to other pollsters).
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