Is this actually a real poll?
I read the article, which is quite interesting, and got the impression that this is more a data analytical software forecasting/modelling as used by professional major campaigns.
Did I miss something?
Yes, it's a real poll, but using some of those analytical techniques to select the sample of voters polled, instead of calling random telephone numbers. The theory is that this will produce a more accurate picture of the electorate.
Well it is an interesting variation of "traditional" polling models, and if that's how they're doing this, it will be interesting to see more of this model, especially closer to the election and see how they score on accuracy.
