That regional breakdown makes no sense.
How does Muffin already have net negative favorable rating?
It's common for people with low name recognition to have negative favorabilities. I think there's some fraction of poll respondents who just say "unfavorable" when they haven't heard of someone rather than "don't know". Maybe they don't want to admit to being ignorant of the person in question, and feel it's safer to say "unfavorable" in case the person they don't know is someone awful? I don't know. But we've seen similar things before with unknown presidential candidates in the primaries. E.g., O'Malley was getting #s like that early on when no one had heard of him yet.
In other words, they're worried about hearing on the news "Shocking poll suggests that only 60% of Americans have a negative opinion of evil dictator Evan McMullin!"
