The poll has Cruz up on O'Rourke 46-44% among Hispanics.
FWIW, Trump lost Texas Hispanics 61-34% in 2016.
Even Gov. Abbott lost them 55-44% in 2014, even while he was winning statewide by 20 points.
Now check out the Texas white vote and repeat.
Abbott carried whites by 47 points in 2014, the exact same amount he's carrying them by in the new Q-poll. We don't know how Cruz did among whites in 2012 because there was no exit polling. But Trump carried them by 43 points in 2016. Cruz is currently carrying them by not much less than that (34 points).
So I'm not sure I see your point...