I mean, he did win an electoral vote! Also, I remember as recently as 2000 (granted, I was young), people would often refer to WV as not "sufficiently Southern enough to vote GOP." There was absolutely a sentiment that WV's blue collar voters voted "like Northerners" and not like Deep South ones. Maybe it just wasn't quite Southern enough to vote for Wilson, too?
WV was a lean republican state on civil war issues until 1932 (depression) and 1936 (unions) from which it reamined a solidly democratic state until 2000 (unions started to die and as such so did class politics and WV shifted hard to the republicans from every elections there on.) WV does not act like a south, WV is the politics of industrial appalachia in one state. Western PA, Eastern KY, SW VA, SE Ohio etc, it is not the politcs of the south.