This is a partisan poll conducted by the Keenan campaign. Throw it out.
lol, why does Keenan show himself getting trounced?
Keenan shows himself losing by the same margin as the known Burns. Against Keenan, Morrison has a much lower percentage. As Sam said, the point is that Keenan - with higher name recognition - could beat Morrison, while Burns is stuck under.
It's advantageous for this Republican partisan poll to show the Democrats as stronger than they are, which is certainly a weird concept, but it pretty much invalidates the poll.