Musgrove's name ID is 100%? I don't think so. What about all the new voters Obama's campaign has been registering. Many are in the 18-24 age group. These voters may not have formed a view of Musgrove, who has been out of office for five years.
That's a rather astute analogy. Musgrove, like Ford, has personal baggage. Musgrove, like Corker, must introduce himself to the over 2/3 of the state's electorate. Unlike Corker, Wicker will not have an (R) at the end of his name.
Well no obviously it's not 100%, but the vast majority of voters have heard of Musgrove and remember him being governor. Also, Wicker is the one who has to introduce himself to the state, not Musgrove. Musgrove simply has to not let Wicker's attacks bog him down (I already hear attack ads on the radio often).
Also, the lack of an (R) next to Wicker's name is going to hurt him, not help him, barring Obama winning the election with 60%+ of the PV, and enough EV's to win Mississippi by several % points.