Among the 43% of likely GOP primary voters who cite strength and leadership, 33% chose McCain -- compared with 19% for Romney and 17% for Huckabee. But among the 39% who say values, 37% picked Huckabee -- versus 19% who selected Thompson, 15% who went with Romney, and 12% who said McCain.

In addition, respondents who identified themselves as born-again Christians pick Huckabee over McCain, 33%-20%. Among those who aren’t born again, the split is McCain 39%, Huckabee 11%. Self-described born-again Christians made up 62% of the Republican sample.

The poll -- taken of 400 likely Republican primary voters and 400 likely Democratic primary voters -- was conducted from January 14-16, and it has a margin of error of +/- 5%.