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About this Poll

The UNF Fall Statewide Poll was conducted and sponsored by the Public Opinion
Research Lab at the University of North Florida from Thursday, October 1 through Saturday,
October 4, 2020. The survey was administered through email via Qualtrics, an online survey
platform. The sample frame was comprised of 3,142 registered likely voters in Florida, 18 years
of age or older. Likely voters were determined through a self-identified likelihood to vote, and
81% of respondents voted in the 2018 Florida General election. The email addresses used for
this survey were sourced from the Florida’s Division of Elections October 2020 update and
selected through the use of probability sampling among registered voters in the Florida voter
file. Respondents who indicated that they would "definitely vote," or “already voted” were
included in the sample. An oversample of Hispanic voters across Florida were also included.
The margin of sampling error for the total sample is +/-1.8 percentage points. Data were
weighted by partisan registration, age, race, sex, education, and geography. Education weights
were created from the Census’ 2019 American Community Survey (ACS) estimate for the
percent of college-educated individuals in the state of Florida, approximately 29%. Partisan
registration, sex, race, and age weights were created from the October update of the Florida
voter file to match the active registered voters in Florida. These demographic characteristics
were pulled from the voter file list. Voters were also weighted by education and 2016 vote
choice.