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Secretary of State Candidate | Political Party | Popular Vote |
| Kevin H. White | Democratic |
1,206,844 |
52.02% |
| Edward W. Brooke | Republican |
1,095,054 |
47.21% |
| Fred M. Ingersoll | Socialist Labor |
11,046 |
0.48% |
| Julia B. Kohler | Prohibition |
6,827 |
0.29% |
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Map Key
| Turnout
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| Demographic Data
1960 Population: | 5,148,578 | Enum. | 1960 Population Density: | 253.5 | persons/km2 | 1950 Population: | 4,690,514 | Enum. | 1950 Population Density: | 231.0 | persons/km2 | Land Area (2000): | 20,306 | km2 | Annual Pop Growth Rate: | 0.9 | % |
| Election Data and Statistics:
| Election Tools
- Atlas Forum Image Code for Maps: County, Pop
Data Sources:
- Source for Popular Vote data: Massachusetts Secretary of State. Election Statistics (1960), Massachusetts Secretary of State (archive.org/details/electionstatisti19591960mass) (accessed 28 Dec 2013)
- Source for Population data: U.S. Census Bureau.
| Results for and Individual County:
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