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Secretary of State Candidate | Political Party | Popular Vote |
| Robert C. Zimmerman | Republican |
692,807 |
61.25% |
| Cletus J. Johnson | Democratic |
438,330 |
38.75% |
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Map Key
| Turnout
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| Demographic Data
1970 Population: | 4,417,821 | Enum. | 1970 Population Density: | 31.4 | persons/km2 | 1960 Population: | 3,951,777 | Enum. | 1960 Population Density: | 28.1 | persons/km2 | Land Area (2000): | 140,663 | km2 | Annual Pop Growth Rate: | 1.1 | % |
| Election Data and Statistics:
| Election Tools
- Atlas Forum Image Code for Maps: County
Data Sources:
- Source for Popular Vote data: State of Wisconsin Legislative Reference Bureau. The State of Wisconsin Blue Book, 1968, State of Wisconsin Legislative Reference Bureau (http://images.library.wisc.edu/WI/EFacs/WIBlueBks/BlueBks/WIBlueBk1968/reference/wi.wibluebk1968.i0014.pdf) (accessed 28 Nov 2017)
- Source for Population data: U.S. Census Bureau.
| Results for and Individual County:
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