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Secretary of State Candidate | Political Party | Popular Vote |
| Robert C. Zimmerman | Republican |
804,002 |
61.71% |
| Robert A. Zimmermann | Democratic |
487,584 |
37.42% |
| George D. Reed | American |
11,363 |
0.87% |
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Map Key
| Turnout
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| Demographic Data
1970 Population: | 4,417,821 | Enum. | 1970 Population Density: | 31.4 | persons/km2 | 1960 Population: | 3,951,777 | Enum. | 1960 Population Density: | 28.1 | persons/km2 | Land Area (2000): | 140,663 | km2 | Annual Pop Growth Rate: | 1.1 | % |
| Election Data and Statistics:
| Election Tools
- Atlas Forum Image Code for Maps: County
Data Sources:
- Source for Popular Vote data: State of Wisconsin Legislative Reference Bureau. The State of Wisconsin Blue Book, 1971, State of Wisconsin Legislative Reference Bureau (http://digicoll.library.wisc.edu/cgi-bin/WI/WI-idx?type=article&did=WI.WIBlueBk1971.i0011&id=WI.WIBlueBk1971&) (accessed 7 September )
- Source for Population data: U.S. Census Bureau.
| Results for and Individual County:
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