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Secretary of State Candidate | Political Party | Popular Vote |
| Doug La Follette | Democratic |
1,380,752 |
52.74% |
| Jay Schroeder | Republican |
1,235,034 |
47.18% |
| Other (+) | - |
2,162 |
0.08% |
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Map Key
| Turnout
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| Election Data and Statistics:
| Election Tools
- Atlas Forum Image Code for Maps: County, Town, Pop, Prc
Data Sources:
- Source for Popular Vote data: Wisconsin Elections Commission. WEC Canvass Reporting System County by County Report, Wisconsin Elections Commission (https://elections.wi.gov/sites/default/files/County%20by%20County%20Report-2018%20Gen%20Election-State%20Constitutional%) (accessed 14 Dec 2018)
- Source for Population data: U.S. Census Bureau.
| Results for and Individual County:
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