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About this Poll
Gravis Marketing, a nonpartisan research firm, conducted a random survey of 1,584 registered voters in Florida regarding the presidential election. The poll has a margin of error of ±3% for the 891 Republicans and ± 4% for the 693 Democrats. The total may not round to 100% because of rounding. The polls were conducted using automated telephone calls (IVR technology) and cell phone responses. The results are weighted by anticipated voting demographics. The weighting was done separately for each question.